The Ulta 24 Days of Beauty advent calendar is a holiday beauty countdown designed to make each day of the season a little more exciting. Instead of opening one large gift, you discover a different beauty product behind each door, with a mix of makeup, skincare, haircare, and body-care products.
The 2025 edition included 24 products from brands such as ELEMIS, Kiehl’s, Olaplex, Tatcha, Sunday Riley, Sol de Janeiro, and Supergoop!, combining full-size, deluxe travel, and mini products. The 2025 calendar was listed at $79 with a stated total value of about $264.
Because advent calendars can change from year to year, shoppers should always check the current product list, price, and availability before purchasing.
What Is the Ulta 24 Days of Beauty Calendar?
The Ulta 24 Days of Beauty calendar is a seasonal advent-style beauty set. It contains 24 individual surprises intended to be opened one at a time, usually as part of a holiday countdown.
Unlike a single-brand advent calendar, Ulta’s format can bring together products from several well-known beauty brands. This makes it particularly useful for people who enjoy trying different formulas rather than receiving 24 products from the same company.
The contents can include different beauty categories, such as:
- Makeup and lip products
- Facial skincare
- Haircare treatments
- Body-care products
- Cleansers and moisturizers
- Beauty tools and accessories
The exact assortment is not permanent, so an older year’s contents should not automatically be treated as the contents of a newer edition.
What Products Are Included?
One of the main attractions of the Ulta 24 Days of Beauty calendar is the variety of products. The 2025 version featured items including Beautyblender, Charlotte Tilbury lipstick, E.L.F. mascara, Fresh Soy Face Cleanser, Moroccanoil Treatment, Olaplex No. 5 Leave-In Conditioner, Tatcha The Water Cream, and Ulta Beauty Collection mascara.
The calendar also included skincare-focused products from brands such as Belif, Dermalogica, Elemis, Farmacy, Kiehl’s, Peach & Lily, Sunday Riley, Supergoop!, and Tula.
This variety means the calendar is more than a makeup collection. Someone who prefers skincare or haircare may find several useful products alongside cosmetic items.
Full-Size, Travel-Size, and Mini Products
It is important to understand that not every item in the calendar is full size. Ulta’s 2025 description presented the set as a combination of full-size, deluxe travel, and mini must-haves.
Travel and mini sizes can be useful because they allow you to test a product without committing to a large container. They can also be convenient for trips, gym bags, handbags, or keeping a small beauty kit at work.
Before buying, check the size of individual products if you are specifically looking for full-size cosmetics or skincare.
A useful way to evaluate the contents is to consider:
- How many products are full size?
- How many are deluxe or travel size?
- Which products match your routine?
- Are the mini products useful for travel?
- Are there products you would realistically use?
Why Do People Like Beauty Advent Calendars?
Beauty advent calendars combine product discovery with the traditional excitement of opening a daily holiday surprise. Instead of choosing individual products, shoppers receive a curated assortment that introduces them to different categories and brands.
For beauty enthusiasts, this can be a convenient way to experiment with products that they may not have purchased individually.
Another benefit is variety. Rather than buying several separate items, one calendar can provide a mixture of skincare, makeup, haircare, and body-care products.
The main advantages can include:
- Discovering new beauty brands
- Trying smaller product sizes
- Building a varied beauty collection
- Finding travel-friendly products
- Creating a daily holiday-opening experience
Is the Ulta 24 Days of Beauty Calendar Worth It?
Whether the calendar is worth the price depends largely on how many of the included products you will actually use. A high advertised product value does not necessarily mean it is the right purchase for everyone.
For example, someone who enjoys trying new skincare and makeup may get considerable practical value from a mixed beauty calendar. On the other hand, a person with a very specific skincare routine may find several products unnecessary.
The 2025 edition was reported at $79 with a total product value of approximately $264. However, value calculations can vary by retailer, product size, and how individual items are valued.
Before deciding, consider the actual products rather than focusing only on the headline value.
Who Is It Best For?
The calendar can work well for people who enjoy variety and experimenting with beauty products. It may also appeal to someone looking for a holiday gift for a beauty enthusiast.
It can be especially practical for people who enjoy discovering new formulas without immediately purchasing full-size versions.
Potential recipients include:
- Makeup lovers
- Skincare enthusiasts
- Haircare fans
- Beauty beginners
- People who enjoy seasonal gifts
- Anyone who likes trying different brands
However, people with highly specific routines should inspect the ingredient lists and product types before buying.
How to Use the Products Safely
Receiving multiple skincare and cosmetic products at once can make it tempting to try everything immediately. However, introducing many new skincare products at the same time can make it difficult to identify what works well for your skin.
Read each product’s directions and ingredient information before using it. If you have sensitive skin or known allergies, pay particular attention to ingredients that have caused problems for you previously.
For skincare products, consider introducing unfamiliar formulas gradually. If a product causes persistent irritation, redness, burning, or another concerning reaction, stop using it and seek appropriate professional advice when necessary.
Basic precautions include:
- Check ingredients before applying new products.
- Follow the product’s directions.
- Patch-test unfamiliar skincare when appropriate.
- Avoid using expired or damaged products.
- Keep products clean and properly stored.
- Do not share products that are intended for individual use.
Tips for Getting More Value From the Calendar
A beauty advent calendar can be more useful when you approach it as a product-discovery set rather than simply a collection of holiday gifts.
Before opening the calendar, consider keeping a simple list of the products inside. You can then note which items you enjoy, which ones you would repurchase, and which products are not suitable for your routine.
It can also help to separate products by category. For example, you might keep travel-size skincare products together and reserve certain makeup products for special occasions.
You can maximize practical value by:
- Trying products gradually
- Saving suitable minis for travel
- Checking product instructions
- Recording favorite discoveries
- Giving unused unopened items to an appropriate recipient
Ulta 24 Days of Beauty as a Holiday Gift
The Ulta 24 Days of Beauty calendar can be an appealing gift because the recipient gets multiple surprises rather than one traditional present. The daily-opening format also makes it different from a standard beauty gift set.
However, knowing the recipient’s preferences is important. Someone who loves experimenting with beauty products may appreciate a mixed assortment, while someone with strict preferences may prefer a specific skincare or makeup product.
If you are buying it as a gift, consider the person’s favorite beauty categories, skin-care preferences, hair type, and makeup style. Also check whether the current year’s products are suitable before purchasing.
The calendar’s gift appeal comes from three elements:
- Daily surprises
- A variety of beauty categories
- Products from multiple brands
How to Check the Current Ulta Beauty Calendar
Beauty advent calendars are seasonal products, so availability can change quickly. A calendar from one holiday season may also differ substantially from another year’s edition.
For this reason, avoid relying on old social media posts, videos, or product lists when making a current purchase. Check the latest listing for the current price, included products, sizes, shipping information, and stock status.
Third-party coverage of the 2025 calendar confirms that its assortment included 24 products and that the set was positioned as a limited-edition holiday offering.
If a calendar is unavailable, it may be better to wait for an official restock or consider individual products rather than paying a significantly inflated resale price.
What to Consider Before Buying
The best way to decide whether the Ulta calendar is right for you is to look beyond the number of products. Examine the actual assortment and compare it with your beauty routine.
Think about whether you will use most of the skincare, makeup, haircare, and body-care items. If several products are unsuitable for you, the calendar’s overall value may be lower from a personal-use perspective.
You should also consider product sizes, ingredients, expiration information, and your existing collection. Buying a beauty calendar simply because it contains many products can lead to unnecessary duplicates and waste.
Before purchasing, ask yourself:
- Will I use most of the included products?
- Are the product categories suitable for me?
- Are the sizes appropriate for my needs?
- Do I recognize or trust the ingredients and formulas?
- Is the current price reasonable for what I will actually use?
Frequently Asked Questions
What is the Ulta 24 Days of Beauty?
It is a seasonal beauty advent calendar containing 24 beauty surprises. The assortment can include makeup, skincare, haircare, and body-care products from Ulta Beauty and other beauty brands.
How many products are in the Ulta 24 Days of Beauty calendar?
The calendar is designed around 24 daily surprises. The exact products and sizes can change with each year’s edition.
Are all Ulta 24 Days of Beauty products full size?
No. The calendar can contain a combination of full-size, deluxe travel-size, and mini products. The 2025 edition used this mixed-size format.
Is the Ulta 24 Days of Beauty calendar good for beginners?
It can be useful for beginners who want to explore different beauty categories. However, new skincare products should be introduced carefully, especially if you have sensitive skin or known ingredient allergies.
Does Ulta release a new 24 Days of Beauty calendar every year?
Ulta has offered the 24 Days of Beauty concept as a seasonal holiday product, but the contents, price, availability, and participating brands can change. Always check the current year’s official listing before making a purchase.
Conclusion
The Ulta 24 Days of Beauty calendar offers a convenient way to explore a broad selection of beauty products through a daily holiday countdown. Its mix of makeup, skincare, haircare, and body-care items can make it appealing to beauty enthusiasts and gift shoppers alike.
The most important factor is not simply the number of products or advertised value. Check the current contents, product sizes, ingredients, price, and your personal needs before buying. With careful selection and safe product use, a beauty advent calendar can be an enjoyable way to discover new additions to your routine.
